Social is a new movement, a space where online culture + offline conversation collide and mash-up. It’s a path-breaking urban hangout, a hub for the best in art and design, Innovation, Technology, and Food.
Launching their newest outlet in town, the idea was to create a sense of nostalgia, a feeling where people want to revisit the good old school days. Webeasts crafted a series of activations, events, branding activities & social media campaigns to establish the same.
One liner brief to the agency – Back to school.