Yes Minister

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One of Delhi’s oldest gaming arcades, Future Bowl at Essex Farms, underwent a makeover and made way for Yes Minister; the sleek, chic space promising a world of fun and an expansive food and cocktail menu. One of the best features of the arcade (which was previously missing) is the bar.

Webeasts partnered with Yes Minister for a complete brand overhaul. The challenge here was to bridge the gap between a sports bar & an evening lounge. Our communication was targeted to reflect the fact that it’s a space not only apt for sports enthusiasts but also for anybody & everybody looking to have a great evening with friends.

One liner brief to the agency – The best of both worlds.