Is chat GPT worth the hype?

What’s the most buzzing technology? An invention that has bought a degree shift in all the industries in no time? AI, yes, you guessed it right. Artificial intelligence has been in the limelight for quite some time. Even though it has existed for a long time in the form of robots which are massive human helpers, this time, it’s not limited to human beings’ physical capacity. This time AI has played a tremendous role and made it to human thinking capacity and competency.

The significant invention here is the one being talked about, used, and experimented on at a huge scale – Voila; it’s the Chat GPT.

If you are also searching about it across the internet, then you have landed at the right blog post about “Is chat GPT worth the hype”? By one of the best digital marketing companies in the industry.

Let’s start from the beginning!

Chat GPT: A definition that’s easy to understand!

The rumored Chat GPT is an artificial intelligence -based chatbot that was launched by Open AI in the previous year at the end of November month. It uses GPT-3 based language models and has fine-tuned (a transfer learning method) using both monitored and conditioning learning methods.

Creating an account with chat GPT

You can start using chat GPT with a click; for that, you just need to visit open ai.com. After visiting the website, you can click the try Chat GPT button.

Once the window opens, you will get two options: sign-up or login. You can choose any based on your previous interaction with the tool.

Once you are done setting up the tool. It is now to use it for real.

Getting started with chat GPT Chat GPT works based on prompts being given to it in the chat box. You can put the prompt according to your content requirement. The important thing is to enter the prompt carefully. This is because this AI-based tool works similarly to other electronic devices; the more specific you are with your question, the more precise answer it will give to you. This is why many people are making huge money out of it while others struggle to use it to their advantage. We, as a best digital marketing agency, believe in educating our audience with real-time examples, so here we go with a few of them which you can use to leverage the power of Chat GPT for your business or brand- Starting with a basic prompt! 1.An email for rolling out the latest news! Supposedly your brand is launching a new product, and you wish to roll out the big news through the newsletters so that you can drop it in their inbox. You could type in the prompt, "Write me an email to tell my audience that my brand is launching an xyz product that will give you abc benefits."And you are there with an e-mail ready on your screen in a few minutes. But you might notice that the results would not have a human touch or cover all the aspects. Chat GPT with this prompt would give a basic email. You need to refine it more with human intelligence. You can also refine it by being more specific, such as "Write me an email addressing my audience that my brand named abc is about to launch a product xyz that offers benefits such as pqrs. You can also paste an example of an email (source email) you like and then write- mimic the style and tone." You will be amazed to see how well it has replicated the content style and tone of the source email. 2. Iterating the prompts! You can make AI work in your brand's / business's favour by iterating the prompts you put in the chatbox. You can level up your content game by advancing the level and specificity of your questions. For instance, if you wish to add a particular quote or phrase related to your brand but don't know what to put it in, You can try a prompt of something of this sort- "Rephrase this email and include a quote relating to my brand's USP "fgh." The chat GPT will generate the results accordingly. After learning the basics of Chat GPT, it's time for you to learn some fun facts about this technology because we believe in talking on a reality basis. Fun - Facts about Chat GPT

1. It has data only upto the year 2021.
2. It lacks the human touch, emotional connection, and authenticity.
3. You still need to apply Human Intelligence even if it generates content for you at lightning speed. But to have a trusted bond and real-time connection with your audience/customers, you must have the right, reliable, and real content.

Conclusion All in all, chat GPT is impressive in terms of generating ideas, examples, basic drafts, ideation, and research. It also helps shorten the writing process. But you cannot totally count on it for great results. You can tweak the results generated by it. You also need to check the content authenticity & relatability generated by chat GPT. You need to combine AI with Human Intelligence to get the desired results. If you are looking for experts in the field, then we offer the best content writing services  as well as digital marketing services.